Get started by learning the basics of user experience research, when to integrate it, and the most common methodologies used. Understand the different tools and resources available to anyone looking to conduct their own user research.
Once you’ve grasped the basic theory of UX design, write your own user research plan. Clearly define your objectives, develop hypotheses, and put the right research method into practice depending on the type of problem you’re trying to solve.
Learn how to choose the right participants for your user research session and how to develop a useful discussion guide so you can obtain the right kind of feedback during the interview phase.
Patricia shows you how to organize and process the information you’ve gathered from your interviews and research sessions. Then it’s time to discuss the results with your team by making it visual through the creation of an affinity map.
Finally, learn how to create distinct user personas and integrate them into a user journey map. This will help you locate different opportunities and present unique solutions to specific user problems.
Learn how to design a written research plan, develop a discussion guide, and create your own unique user experience for a digital product.