Escape from everyday life in a completely virtual world that we have created for you. Discover JOYTOPIA during the IAA Mobility 2021. Create your personal avatar and find out how the BMW Group is rethinking mobility in all its dimensions. Everything is ready for you in this magical digital world.
JOYTOPIA playfully tells the story of a future in which the principle of circularity is realized. You will immerse yourself in a gamified, interactive digital environment and experience first-hand how the BMW Group is taking the issue of sustainability one step further.
The first thing that strikes you when you enter JOYTOPIA is that things are practically on their head. With the birth of your personal avatar, you fall up instead of down and enter a dream world with talking foxes, pulsating clouds, mushrooms, traffic cones, digital sculptures and much more.
In JOYTOPIA you will be greeted by a virtual fox and guided through the surreal worlds. The fox is spoken by Hollywood actor Christoph Waltz. “The future is what happens next and it’s entirely up to us to make it bright. This was my first encounter with a Metaverse. It’s not called JOYTOPIA for nothing, the joy of… “, says the Academy Award winner, alluding to the diversity of the virtual world. He tells a captivating story with a sharp dose of humor, making even factual information an entertaining experience .
